Kasandra Gunter Robinson

Kasandra Gunter Robinson has a diverse work experience spanning multiple industries. Kasandra most recently worked at TV One, where they held the position of Senior Director, Consumer Marketing since April 2023. Prior to that, they were the Director of Marketing & Partnerships at TV One from July 2018 to April 2023.

Before joining TV One, Kasandra worked at the M-NCPPC Department of Parks & Recreation, where they served as the Division Chief of Public Affairs & Marketing from April 2017 to June 2018. In this role, they led a team of over 25 members and was responsible for increasing awareness, revenue, and participation in DPR programs, events, and facilities. Kasandra also managed corporate communications, marketing, outreach efforts, and oversaw teams in graphic design, visual media, and public affairs.

Kasandra's earlier experience includes Certified MBA Career Coach positions at the RH Smith School of Business at the University of Maryland (from 2010 to 2017), where they provided guidance and mentorship to MBA and MS students regarding career goals, job-search readiness, and industry-specific skills. Kasandra also designed professional development programs to enhance students' career-planning skills.

Kasandra has experience in the non-profit sector as well, having worked as the Sr. Director of Marketing/PR at the Capital Area Food Bank of DC from 2004 to 2010. In this role, they developed and executed strategic marketing and communications plans to raise awareness of hunger and the food bank. Kasandra led a rebranding initiative, managed a $2M budget, and oversaw market research, donor analytics, website overhaul, and brand identity.

Prior to their non-profit role, Kasandra worked at General Motors as a Brand Management Analyst (from 1996 to 2001), where they played a crucial role in enhancing brand success through strategic marketing, brand positioning, and product launches. Kasandra also optimized media communications by implementing targeting, media planning, and database marketing strategies.

Kasandra also has early career experiences in the camp counseling industry as a Start Up! Counselor at Independent Means, An Income of Kasandra'sOwn in 1996, and as a Product Management Intern at Clairol in 1995. Kasandra began their professional journey as a Pharmaceutical Sales Representative at Abbott Laboratories from 1991 to 1994.

Kasandra Gunter Robinson holds a Bachelor of Science (BS) degree in Merchandise Management from Michigan State University. Kasandra also obtained an MBA from Duke University - The Fuqua School of Business. The exact start and end years of their education are not provided.