Frauke Schryers

Frauke Schryers is an experienced marketing professional currently serving as the Global Customer Segmentation Marketing Lead at TVH since July 2023, where responsibilities include developing global customer segmentation and personalization strategies to enhance customer satisfaction and loyalty. Prior to this role, Frauke held various positions at The House of Marketing from 2018 to July 2023, including Global Personalization Lead and Senior Consultant, focusing on projects for notable clients such as ING Belgium, Argenta, and L'Oréal. Additional professional experiences include a consultancy role at Capgemini, where Frauke worked on digital customer experiences, and a period of solo travel that contributed to personal growth and independence. Frauke holds a Master's degree in Business Engineering - Operations Management from Ugent and a Master's degree in Engineering/Industrial Management from Politecnico di Milano.