TVN Warner Bros. Discovery
Dorota Pawelec is a seasoned professional with extensive experience in audience insights and analytics within the media and entertainment sectors. Currently serving as the Digital & News Customer Insights Director at TVN Warner Bros. Discovery since December 2006, Dorota's role involves delivering comprehensive audience insights and strategic recommendations to various stakeholders, monitoring industry trends, and conducting custom analytical projects. Prior experience includes positions as Research and Analytics Deputy Director and Head of Internet Research Unit at TVN24 Sp. z o.o., where Dorota focused on audience research for niche channels and new media. Earlier roles include Research Specialist/Project Manager at PBS DGA, managing research projects and providing data-driven insights. Dorota holds a Master's degree in Sociology from the University of Gdansk and has completed postgraduate studies in Trendwatching & Future Studies and User Experience Design.
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TVN Warner Bros. Discovery
TVN is the leading television broadcaster in Poland, owned by global media company Warner Bros. Discovery. The TVN Group currently operates 24 television channels, including free-to-air stations and a pay-TV offer of factual, lifestyle, news, sports and film channels. The broadcaster has a leadership position in respective thematic categories. The Group’s portfolio includes a wide range of digital products - including Player, one of the most popular OTT services in Poland, which offers live content and on-demand programmes - and TVN24 GO - the first Polish news video platform, which provides live access to the most opinion-making news stations in the country - TVN24 and TVN24 BiS - as well as an extensive library of on-demand news bulletins, documentaries and journalistic programmes. The broadcaster also owns TVN Media, one of the leading advertising sales offices in Poland. TVN Group has a strategic partnership with CANAL+ Group, the owner of the leading digital television satellite platform in Poland. But the most valuable asset of our organisation is our team. We have more than 4,000 professionals and the best experts in their fields working and cooperating with us, who help develop our company every day in various areas, such as: Programming and Production, News Programs, New Media, Sales and Marketing, Technology and Technology, Business and Administration and Finance.