Troy Lewis

Troy Lewis is an experienced Performance Operations Analyst at tvScientific since June 2022, bringing a strong background in data analysis and media strategy from previous roles at Effectv, where responsibilities included transforming complex data into actionable insights and optimizing media campaigns. Prior roles at Chemistry involved analyzing marketing metrics and assisting in digital campaign setups, while an internship with WVU's Department of Forensic and Investigative Science provided experience in media planning and client strategy development. Early career roles included positions in media relations at West Virginia University and strategic sourcing at JLL. Troy Lewis holds a Bachelor's Degree in Strategic Communications with an emphasis in Public Relations from West Virginia University.