Jai Jones

Jai Jones has a diverse work experience starting with their role as a Creative Production Manager at Twelve South LLC from October 2010 to December 2013. During this time, they worked closely with the co-founders to launch and manage the company's initial products, while also developing marketing assets and strategies for partnerships with Apple Resellers, Best Buy, and Amazon.

From January 2014 to December 2017, Jai held the position of Product Manager at Twelve South LLC. In this role, they served as the primary point of contact for the overseas factory team, internal sales and logistics teams, and external partners. Jai was responsible for overseeing the expansion of the company to 200+ products and 15 new product lines, monitoring product performance, analyzing assortment strategy, and providing recommendations for annual resets. Jai also managed ideation sessions, timelines, feedback and iteration processes, and communication with Apple and agency partners.

In January 2018, Jai was promoted to Associate Creative Director at Twelve South LLC. Here, they focused on enhancing the awareness, capabilities, and visual identity of the Twelve South brand. Alongside the owner, they helped build and lead a team of 7 in-house and external partners. Jai also acted as the agency contact for all product launches and advertising campaigns.

Currently, Jai holds the position of Creative Director at Twelve South LLC since January 2019. Jai has been promoted three times within the company and currently manages several direct reports while providing oversight of external partners. Collaborating closely with the product development team, they are involved in packaging creation and the selection of raw materials.

In addition to their work at Twelve South LLC, Jai also owns and serves as the Creative Director of Jai Eats since October 2014. This business focuses on storytelling and photography within the Charleston food and beverage community.

Jai Jones attended Winthrop University from 2006 to 2010, where they obtained a Bachelor of Science degree in Integrated Marketing Communication.