Ceren Ogruce

Ceren Ogruce has extensive work experience in market research and consumer insights. Ceren has held various roles in different companies, starting their career as an Account Executive at Nielsen. Ceren then worked as a Market Research Specialist at Coca-Cola CCI, where they developed projects to measure the potential of new products and evaluate the performance of sales and marketing teams. Ceren then joined Beiersdorf as a Market Research & Consumer Insight Specialist, where they established the marketing research and consumer insight process for the company in Turkey. Ceren later worked at Eczacıbaşı İpek Kağıt as a Market Research & Consumer Insight Senior Specialist, leading the "Brand DNA Project" to re-construct brand architectures for company brands. Ceren then moved to Colgate-Palmolive as a Consumer Insight Manager, generating consumer insights for integrated marketing communication strategies and new product development. Ceren then joined DeFacto as a Consumer Experience & Market Intelligence Director, establishing a unit to integrate shopper and consumer insights into daily business and future planning. Ceren'smost recent role is at Modanisa, where they worked as a Customer Insights Coordinator, conducting customer segmentation studies and improving customer experience and marketing communication. Ceren is currently working as a Research Operations Director at Twentify.

Ceren Ogruce attended Boğaziçi University from 1997 to 2001, where they studied Economics.