Bill Higbee

Senior Product Marketing Manager, Marketing Use Case

Bill Higbee has extensive experience in product management and marketing within the telecommunications and B2B SaaS sectors. Noteworthy positions include Associate Director of Product Management at SBC Communications, where responsibilities included launching a Data Network & Security Consulting division. At Zipwhip, Bill served as Senior Product Marketing Manager, driving growth leading to a successful acquisition by Twilio. Currently, as Senior Product Marketing Manager at Twilio, efforts are focused on increasing win-rates and executing GTM strategies. Prior roles at AT&T included Senior Product Manager for Strategic Services and Senior Product Marketing Manager, where Bill led initiatives for Business VoIP and targeted marketing strategies for Android Smartphone portfolios. Bill holds a Bachelor's degree in Business Administration with a focus on Marketing from Seattle University.

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Seattle, United States

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