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Nadia Sarhdaoui

Category Manager at TWININGS & CO

Nadia Sarhdaiou is a Category Manager at Foods International SAS since November 2004, with extensive experience managing brands like Twinings, La Tisanière, Jordans, and Ovomaltine across various retail chains. Responsibilities include analyzing category performance, implementing merchandising strategies, managing promotions, and developing point-of-sale materials. Previously, Nadia served as a Sector Manager at CPM SalesForce, focusing on high-end fragrances and enhancing sales through training and market analysis. Nadia holds a Master’s degree in Marketing and Distribution from ISC Paris and a DUT in Commercial Techniques from IUT de Cergy-Pontoise.

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