Twist Teas
Simon Askew is a seasoned professional in the food and beverage industry with extensive experience in sales and account management. Currently serving as New Business Account Manager at Twist Teas since March 2022, Simon has also held the position of National Account Sales Manager at Sampan Foods from August 2016 and is a Director at The Food Consultant since January 2016. Previous roles include Head of Project Management at Smallford Farm Shop and Head of Sales and Marketing at The Deli Station Ltd. Simon's career began at Sainsbury's as Senior Trading Manager, later progressing through key positions at Selfridges and Harvey Nichols. Simon holds a Bachelor of Arts degree in English Language and Literature from the University of Warwick, completed between 1992 and 1996, and attended Banbury School from 1986 to 1988.
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Twist Teas
Twist Teas was established in 2017 by Claire Ayres, a lawyer, her mother, Nicky Kavanaugh, a project manager and their friend Fraser Tant, an experienced Food & Beverage marketer. The mission? To make Twist Teas the conscious choice for contemporary tea lovers globally. All of Twist Teas’ teas are hand-blended in the UK, ethically sourced whole-leaf ingredients, and packed in plastic-free and sustainable Forest Council Approved packaging. The tea bags and string are made from corn silk, a completely natural product, with strings and label attached by an ultra-sound process so no glue is used. What sets Twist Teas apart (because they never stop innovating) is each blend has an added extra: functional herbs, botanicals and spices evidenced to provide health and wellbeing benefits. That’s why the tagline is “Blends with Benefits”. Passionate and driven, the whole team has a single-minded ambition to: 1) Sell premium quality tea, plastic-free and sustainably packaged, loved at first taste; and 2) Delight clients so much, they talk about Twist Teas and service in the same breath. From the outset, Twist Teas has been clear on their strategy for success, with two distinct routes to market: • A trusted, strongly independent supplier, the enthusiastic sales team select complementary food and beverage outlets, boutique hotels and businesses to showcase Twist Teas; and • A slick e-commerce offering sets the stage for their full range of unique blends and exciting portfolio of personalised tea products, selling directly into homes. The monthly tea club, a unique try-before-you-buy innovation, and personalised tea gift sales being hugely popular. A heart of hard-to-beat service drives Twist Teas; a pledge to ethical, sustainable business practices, and the knowledge that they are the only British tea company meeting all consumer trends head on. A fast growing base of loyal brand champions is testament to this. Be part of the Twist Teas family and connect with us.