Crystal King

Senior Human Resources Business Partner

Crystal King is a seasoned human resources professional with extensive experience across various industries. Currently serving as a Senior Human Resources Business Partner at Twitch since December 2022, Crystal focuses on enhancing people strategies and maintaining productivity for Amazon Interactive Video Service and related client groups. Previous roles include founding Amazing Baby App, where Crystal developed a digital keepsake platform, and working as a Human Resources Manager at PepsiCo, where targeted interventions were implemented to improve leadership performance. Crystal's earlier experience includes positions at Booking.com, E. & J. Gallo Winery, and Chevron, providing expertise in HR, talent acquisition, organizational capability, and performance improvement. Crystal holds a B.S. in Psychology from the University of Wisconsin-Madison and an MBA in Strategic Human Resource Management from the Wisconsin School of Business.

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