Bettina Baer

Bettina Baer serves as Client Service Director at Two Circles, a global data-driven sports marketing agency, since November 2021. Prior to this role, Bettina worked as Lead Consultant within Deloitte Switzerland's Business of Technology Transformation and Sports Business Group from February 2018 to September 2021. Additional experience includes roles in social media and digital strategies at LOBECO GmbH and as Digital Business Manager at LOBECO China, among others. Bettina's career also includes positions at Accenture, FIFA, and Axpo Group, with a focus on communications, marketing, and sports sponsoring. Educational credentials include an MBA in Business Innovation from the University of St.Gallen and a Bachelor's degree in Business Administration from the same institution, complemented by an exchange program at Tongji University. Early academic training at Kunst und Sportgymnasium Rämibühl Zürich emphasized languages alongside athletics.