Moe Hamdhaidari is an experienced professional in digital and commercial leadership, currently serving as Director and Head of Commercial at Two Circles since March 2021. In addition to this role, Moe is a Trustee at Amaze Sussex and served as a Commercial Advisor at MAVIS Broadcast until April 2024. Previously, Moe held various leadership positions including Managing Director at UI CENTRIC, Head of Digital at Chelsea Football Club, and Head of Digital at Deltatre. Moe's early career included roles as Digital Media Consultant and e-Learning Content Strategist at the University of Sussex. Educational credentials include a Ph.D. in Computer Science and Artificial Intelligence, along with a B.Sc. in Multimedia and Digital Systems, both from the University of Sussex.