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Aastha Dawer

Customer Journey Analyst at Tyl by NatWest

Aastha Dawer has a diverse range of work experience. Aastha started their career as a Graphic Designer at Raremade in 2019, where they created graphic materials for the marketing department. Aastha then worked as a Social Media Coordinator at MADEBYSUNDAY.COM, managing social media accounts. Aastha also gained experience as a Website Assistant and E-Visual Merchandiser at THE CLOTHING LOUNGE. At CognitionX, they served as a Marketing Assistant, assisting the marketing team with graphic design and data analysis. Aastha then joined Savy Wellness as a Social Media and Graphic Support, where they implemented social media strategies and provided editorial support. Aastha worked as a Website Designer at Comms Ça, focusing on website design. Aastha further enhanced their digital marketing skills as a Digital Marketing Intern at Better Than Paper. Aastha also worked as a Digital Marketing Consultant at LINNAEAN, where they researched and provided innovative digital solutions for business problems. Prior to their current role, they worked as a Growth Marketing Executive at Confer With. Currently, Aastha is working as a Customer Journey Analyst at Tyl by NatWest starting from 2023.

Aastha Dawer has a diverse education history beginning with their high school education at G.D. Goenka Public School in India, which they completed from 1999 to 2013. Aastha then pursued a Foundation Certificate in Visual Arts at LASALLE College of the Arts from 2013 to 2014.

Aastha went on to complete their Bachelor's Degree in Fashion Communication and Promotion at Nottingham Trent University, studying from 2014 to 2017. Aastha furthered their education by pursuing a Master of Arts degree in Luxury Brand Management at Regent's University London from 2017 to 2018.

Continuing their studies at Regent's University, Aastha completed a Master of Science degree in Digital Marketing and Analytics from 2021 to 2022.

In addition to their formal education, Aastha has obtained various certifications. These include "Creating a Positive Customer Experience" from LinkedIn in February 2023, "Excel Essential Training (Office 365/Microsoft 365)" from Linkedin Learning Courses Review 2020 in February 2022, and "Data Analysis using SAS JMP in Digital Marketing and Data Analytics" from SAS in January 2022.

Moreover, Aastha has completed a "Certification of 5-day Coding Challenge completion" from Code Institute in June 2021, "Google Analytics for Beginners" from Google Analytics for Business in March 2021, and a "Diploma in Social Media Marketing" from Shaw Academy in December 2019.

Aastha'smost recent certification is in "HubSpot Marketing Software" from HubSpot Academy, which they obtained in September 2022.

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Timeline

  • Customer Journey Analyst

    January, 2023 - present