Gadi Amit is a San Francisco based designer behind some of the most innovative and lasting technology devices created over the last decade such as the Fitbit tracker line, the Lytro Camera, the Netgear router and many others. As the creative leader of NewDealDesign, the 2013 National Design Award honoree, Gadi is relentless in his commitment to crafting delightful and workable objects of design for everyday use. Gadi approaches technology design from the inside out, blending the practical with the magical, for both the largest brands and youngest start-ups. Named a ‘Master of Design’ in 2010 by Fast Company, and leading his team to over 100 design awards, Gadi regularly speaks at design conferences and contributes his insights to top publications worldwide.