Nicoletta Ventura

Nicoletta Ventura is a seasoned marketing professional with extensive expertise in lifecycle marketing and customer retention. Currently serving as the Senior Manager of the Lifecycle Marketing team at Typeform since November 2019, notable achievements include a 25% increase in retention rates and successful implementation of strategic marketing initiatives such as the Product Updates Newsletter and the Insights campaign. Previous roles at companies like 21 Buttons and Shedd involved defining CRM roadmaps and enhancing user engagement through targeted lifecycle programs. Nicoletta holds a Master's degree in Business Administration from the University of Rome Tor Vergata and has completed advanced training through the Reforge Program, specializing in experimentation, testing, retention, and activation.