Tyredating
Brune Morterol is a skilled Digital Project Manager with extensive experience in digital strategy and project management. Currently, Brune is employed at Tyredating as a Digital Project Manager since November 2023. Previously, Brune held the role of Chef de projet digital at ATECNA from March 2023 to October 2023, managing a B2B website overhaul for Euromaster France, focusing on content creation, CMS management, user story prioritization, and conversion strategy, achieving significant lead increases. At Leroy Merlin, Brune served in various capacities from October 2017 to August 2022, including digital referent and project manager, where responsibilities included website and tool redesign, inventory management, and implementing a phygital e-commerce strategy. Earlier experience includes a position as a product manager assistant at Leroy Merlin France, specializing in product promotion and e-merchandising. Brune holds a Master 2 in Management Général des Business Units from IAE Lille and a certificate in Agile Methods from Scrum League.
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Tyredating
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Tyredating is a provider of vertical e-retail solutions dedicated to tire and automotive services.Tyredating has been a major player in the online tire and auto services business. At a time when 75% of tire buyers consult online tire sites before purchasing , assembly centers must ensure their multifarious omnipresence on the internet: e-shop,marketplace, comparator.Tyredating offers vertical e-retail solutions dedicated to garages , car centers and specialized traders to capture internet traffic and redirect it to the physical network in order to make sales in stores and increase their turnover.From the web service platform to web marketing and customer service, Tyredating embraces all aspects of e-retail operations to make the meeting of the tire and digital a rendezvous winner.