Rachida Benlaifaoui

Rachida Benlaifaoui (Aboulhouda) is a skilled Global Digital Project Manager at Unibail-Rodamco-Westfield since June 2022, focusing on digital activity coordination, website growth, acquisition strategy, and local service deployment. Previous experience includes serving as a Digital Product & Content Specialist at Johnson & Johnson from July 2019 to June 2022, where Rachida led content strategies for over 20 brands across Southern Europe. Rachida also held the position of Junior Digital Project Manager, managing digital projects for beauty and hygiene brands. Rachida began a career in marketing as a trainee at ENGIE, responsible for website performance and daily management. Rachida's academic background includes a Master’s degree in Digital Marketing & Innovation from IÉSEG School of Management, a web development diploma from Le Wagon, a Bachelor's degree in Communication & Digital from ISTEC, a Bachelor’s degree in Applied Foreign Languages from Université Sorbonne Nouvelle, and a Baccalauréat Littéraire.