Mariana Tournieux

Mariana Tournieux is an accomplished E-Retail Project Manager at TYREDATING since March 2022, overseeing a data analytics solution that supports Michelin teams in enhancing e-retail strategies across more than 30 countries. Previously, as Marketplace Manager LATAM at Mister Auto, Mariana expanded the company's presence in South American marketplaces and conducted extensive market analyses, while managing cross-functional teams to optimize offers and monitor performance. Mariana's earlier experience includes roles in marketing and trade management at Groupe LDLC and Fast Shop S/A, where responsibilities encompassed brand visibility, customer experience, and market intelligence. Educational credentials include a Master's degree in Marketing Evénementiel and a Bachelor's degree in Business Administration.