Tyredating
Mariana Tournieux is an accomplished E-Retail Project Manager at TYREDATING since March 2022, overseeing a data analytics solution that supports Michelin teams in enhancing e-retail strategies across more than 30 countries. Previously, as Marketplace Manager LATAM at Mister Auto, Mariana expanded the company's presence in South American marketplaces and conducted extensive market analyses, while managing cross-functional teams to optimize offers and monitor performance. Mariana's earlier experience includes roles in marketing and trade management at Groupe LDLC and Fast Shop S/A, where responsibilities encompassed brand visibility, customer experience, and market intelligence. Educational credentials include a Master's degree in Marketing Evénementiel and a Bachelor's degree in Business Administration.
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Tyredating
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Tyredating is a provider of vertical e-retail solutions dedicated to tire and automotive services.Tyredating has been a major player in the online tire and auto services business. At a time when 75% of tire buyers consult online tire sites before purchasing , assembly centers must ensure their multifarious omnipresence on the internet: e-shop,marketplace, comparator.Tyredating offers vertical e-retail solutions dedicated to garages , car centers and specialized traders to capture internet traffic and redirect it to the physical network in order to make sales in stores and increase their turnover.From the web service platform to web marketing and customer service, Tyredating embraces all aspects of e-retail operations to make the meeting of the tire and digital a rendezvous winner.