U of Digital
Sarah Caputo is an experienced marketing professional with over 21 years dedicated to digital media strategy and marketing consultancy. Currently serving as a Paid Media, AdTech & MarTech Education Consultant at U of Digital since March 2025, Sarah specializes in upskilling professionals in the AdTech and MarTech sectors. As the Founder of Fraction Method, Sarah aids businesses in navigating the complexities of modern marketing. Prior roles include Chief Digital and Marketing Officer at Envisionit, where oversight encompassed product development and client services across several sectors, and Head of Marketing at Planck, focusing on advanced analytics for insurers. Sarah has also held leadership positions at Allstate, where responsibilities spanned a $150M annual budget and integrated marketing strategies across various channels. Educational credentials include a certification from the Kellogg School of Management at Northwestern University, emphasizing data and analytics.
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