KM

Kara McDonald

Vice President Global Marketing Communications at U.S. Dairy Export Council

Kara McDonald has a robust work experience spanning various roles in the marketing and communications field. Kara began their career in 1998 as a Marketing Promotions Coordinator at Select Sire Power, Inc. Kara then worked as a Communications Associate at Morgan&Myers from 2000 to 2002. From 2002 to 2008, Kara held several positions at Mid-Atlantic Dairy Association, including Marketing Manager, Business Development Manager, and Retail Marketing Manager. During this time, they developed key relationships, implemented national and regional marketing campaigns, and increased demand for dairy products through sponsorships and event marketing. In 2008, Kara joined Dairy Management Inc as Director of U.S. Ingredients Marketing Communications. In this role, they developed marketing strategies, identified business objectives, and played a significant role in tripling the use of US dairy ingredients by food and beverage products. In 2016, Kara continued to progress in their career, serving as Vice President of Global Marketing at both Think USA Dairy and the U.S. Dairy Export Council. In these positions, they defined audience segments, messaging, and target audience experience, leading the articulation of US dairy in the marketplace and delivering successful execution and optimization of marketing plans and programs to increase market share.

Kara McDonald obtained a Bachelor of Science (B.S.) degree in Dairy Science from Penn State University between the years 1992 and 1996. Kara pursued further education and earned a Master's degree (MS) in Agricultural Economics from Purdue University from 2006 to 2008. During the same time period, from 2006 to 2008, Kara also attended Indiana University - Kelley School of Business to complete their MBA. No specific field of study is mentioned for their MBA.

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