U3 COFFEE
Kristi Ross is a seasoned entrepreneur and finance professional with extensive experience in founding and leading companies in the financial media and specialty coffee sectors. Ross is currently the Co-Founder and Co-Owner of U3 Coffee, which aims to provide a meaningful coffee experience alongside premium products. Previously, Ross co-founded tastytrade, an online financial media company, serving as Co-CEO and Board Member until its acquisition by IG Group, where Ross held the position of Co-CEO for North America and continued as a consultant. Other board memberships include roles at 1871, TAB Bank, Small Exchange, Knightscope, and Sun Trading LLC. Ross is also a member of the ChicagoNEXT FinTech Council. Ross holds a Bachelor’s Degree in Accounting and Finance from St. Norbert College.
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U3 COFFEE
U3 Coffee aspires to create the most meaningful coffee experience for millions of mindful, motivated humans. We will be offering premium coffee and gear for the home, cafes and restaurants. And we will create and share the stories of the people--from farm to cup--who make coffee meaningful.