Begum Irkdas is a growth and product leader currently serving as the Head of Rider Acquisitions Growth at Uber. They previously held the position of Head of User Growth at TikTok, overseeing markets in METAP, Sub-Saharan Africa, and South Asia from 2021 to 2025. Begum has also worked as a Digital Marketing Consultant at Accenture Song and as a Senior Media and Data Strategist at PHD. With a strong academic background, they earned a Bachelor's degree in Psychology from Bilkent University and multiple Master's degrees in Big Data, Business Analytics, and Cognitive Science.
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