Ekaterina S.

Ekaterina S. is an accomplished professional with extensive experience in global marketing and CRM strategy, currently serving as a Global CRM Lifecycle Manager at Uber from December 2021, focusing on acquisition and cross-sell initiatives. Prior to this role, Ekaterina worked at adidas as a Global Manager for Membership, where leadership of a team during Global Members Week was a key responsibility. Ekaterina’s background includes significant positions in digital marketing and project management, with experience at BUX, MessageBird, and an early internship in journalism. Ekaterina holds a Master of Arts in Media and Business from Erasmus University Rotterdam and a Master’s degree in Journalism from Lomonosov Moscow State University, both of which contribute to a strong analytical and strategic skill set in marketing operations.