Ishmael Abrokwa

Ishmael Abrokwa currently serves as the Global Director of Creative Strategy at Uber, where creativity is harnessed to shape impactful brand stories. In addition, Ishmael is an Executive Committee Member of Soho House & Co, contributing to community building among creative leaders in cities lacking a physical Soho House. Previous experience includes leadership roles in creative strategy at Meta, where brand narratives were transformed to drive engagement, and at Grow, where market research and technology insights drove innovative product development. Ishmael's background also encompasses director positions in digital engagement, social media, and content marketing across various organizations, with a focus on enhancing brand visibility and engagement through strategic storytelling and community initiatives.