Lara Aboueid

Lara Aboueid is an accomplished professional with extensive experience in program leadership and growth strategy across various sectors. Currently serving as a Program Leader in Merchant Experience at Uber since March 2025, Lara previously held the position of Growth Lead at Passionfruit, where responsibilities included building the freelancer supply function and driving growth during the company's transition from seed to Series A. At Meta, Lara served as Market Lead, optimizing content integrity and user experience while managing a team of analysts. Additionally, Lara worked as a Program Manager at Amazon, focusing on sustainability and operational efficiency for transportation assets in Europe. Early career roles at Uber encompassed several key positions in Community Operations, and an internship at Citi involved managing client relationships, while experience at EY included auditing financial statements. Lara holds a Bachelor of Business Administration in Finance from the American University of Beirut and a French Baccalaureate from Grand Lycée Franco-Libanais Beyrouth.