Nour Basma

Nour Basma is a seasoned professional in strategy and planning, currently holding the position of Strategy & Planning for MEA at Uber since October 2025. Prior to this role, Nour worked as Associate Director of Strategy and Planning for Careem Rides, where leadership in market growth strategies and competitive responses spanned across nine markets in MENAP. Nour's experience includes a tenure as Strategy Manager at Monitor Deloitte, focusing on corporate strategy and organizational transformation for social initiatives. Earlier roles involved consultancy and digital strategy development at firms including Johnson & Johnson and Deloitte, alongside an impactful internship with Starcom Mediavest. Nour holds a Bachelor's degree in Business Finance from the American University of Beirut.