Paola Baruffaldi

Paola Baruffaldi is a Senior Product Design Manager at Uber, specializing in financial products. With over 10 years of experience in design leadership, Paola's background spans industry roles and academia, focusing on understanding human behavior to create impactful user experiences. Paola currently mentors students in the UX/UI Design program at the University of Texas at Austin, fostering the next generation of user-focused designers. Paola has also held notable positions at DiDi, Nubank, and various luxury brands, such as Fendi and Valentino, contributing to diverse aspects of design and marketing. Paola's academic credentials include degrees from Parsons School of Design, Escola Superior de Propaganda e Marketing, and The New School, among others.