Rafael Cruz is an experienced engineering manager currently leading the Financial Products Team at Uber since October 2025. Prior to this role, Rafael held various leadership positions at Hotmart from April 2016 to August 2025, including Tribe Leader, Engineering Manager, and Development Coordinator, where responsibilities encompassed team management, content delivery, and enhancing team autonomy and creativity. Earlier experience includes software engineering roles at CI&T, Spread, and Vetta Group, with a focus on backend development, configuration management, and telecom and e-commerce projects. Rafael began a career in IT support as a technician at Empresa de Transportes Martins LTDA, providing technical support and network installations. Educational qualifications include degrees in Systems Architecture and Information Systems from PUC Minas.
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