Rocel Beatriz Balmes is a seasoned marketing professional with extensive experience in brand partnerships and campaign management. Currently serving as Marketing Manager for Uber Eats since August 2025, Rocel leads initiatives to enhance restaurant partnerships across the US and Canada. Prior experience at PepsiCo included roles as Brand Partnerships Manager and Senior Marketing Analyst, where notable achievements included driving substantial engagement growth and executing significant marketing campaigns for brands like bubly® and Rockstar Energy. Rocel's analytical skills were further honed through foundational roles at consulting firms and internships, complemented by educational credentials including a Bachelor of Arts in Political Science from Yale University.
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