Marina Kiupa

Marina Kiupa is an accomplished professional in the gaming industry with extensive experience in data governance and influencer relations. Currently serving as Associate Director of the Publishing Data Domain at Ubisoft, Marina leads strategic data initiatives and ensures alignment with data governance across Global Publishing. Previous roles at Ubisoft include Senior Manager and Manager of Creator Platform Services and Senior Project Manager in Digital Influence, where Marina focused on optimizing operations with content creators and enhancing influencer campaign strategies. Prior experience at Blizzard Entertainment involved governance of influencer strategies in the EU region and managing public relations and community engagement. Marina began a career in localization at Buka Entertainment and holds a Bachelor's degree in Business Administration and Management from the State University – Higher School of Economics, along with a BSc (Honours) in Applied Mathematics and Statistics from The Open University.