Shar Reza is a skilled Game Intelligence Analyst at Ubisoft since October 2019, bringing extensive experience in data analytics and digital marketing. Previously, Shar served as Manager of Performance Analytics at BMO Financial Group from August 2016 to November 2019, where Shar specialized in customer analytics and digital acquisition measurement, utilizing tools such as SAS, SQL, and Tableau to generate actionable insights and manage Salesforce leads. Additionally, Shar has held roles as a Senior Data Analyst at BMO, Game Designer at Bridgepoint Active Healthcare, and Digital Marketing Analyst at Sun Life Financial, demonstrating a strong background in user experience design and web analytics. Shar holds a Bachelor of Applied Science and Engineering degree in Industrial Engineering from the University of Toronto.
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