Vivien Cauhépé

Vivien Cauhépé has extensive experience in business strategy and live performance, particularly within the gaming industry. At Ubisoft, from January 2013 to January 2022, Vivien served as Business Strategy and Live Performance Director, coaching senior directors on monetization across over 20 P2P and F2P titles while leading improvements in GaaS based on key performance indicators. Prior roles at Ubisoft included Associate Director and Senior Live Revenues Manager, where Vivien pioneered monetization strategies for major titles. In addition to industry experience, Vivien has contributed to education as a Monetization Coach at Gaming Business School and Futurae éducation, training hundreds of Master-level students in monetization and live content strategies. Early career experience includes marketing at Namco/Bandai Games and promoting French films in Sweden. Vivien holds a Master's degree from emlyon business school and a Master's degree in Innovation Management from Copenhagen Business School.