• UBS

Geoff Basden-Smith

Integration Initiative Lead AI Analytics & Sales

Geoff Basden-Smith is an Integration Initiative Leader currently building a cloud-based AI Data and Analytics platform for UBS's Wealth Management International. With over 25 years of experience in the banking industry and top consulting firms, they have led transformative programs at companies like Syngenta and Aviva Ireland, focusing on digital transformation and operational efficiency. Geoff holds an MBA in Strategy and Business Management from Henley Business School and a BSc in Business & Computing from Durham University, demonstrating a strong foundation in both business strategy and technology. They value integrity, empathy, and trust, and excel in developing high-performing, collaborative teams.

Location

Basel, Switzerland

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