Jessica Friberg

Jessica Friberg is an experienced professional in analytics and data engineering, currently holding multiple director-level positions at UBS since October 2012, including Head Analytics & Optimization Platforms and Head Data Engineering. Responsibilities at UBS involve the analysis and design of online optimization and data engineering capabilities, focusing on digital optimization platform strategy for digital channels. Prior to UBS, Jessica Friberg served as Web Analytics Manager at Swisscom (Switzerland) Ltd and has held various roles in web analytics, including Web Analytics Consultant at T4Media and Web Analytics Manager at Clerical Medical, part of the HBOS Group. Jessica Friberg began their career in technical support for web analytics software at Nedstat. Jessica Friberg holds an MSc in Media Technology and Engineering from the Institute of Technology at Linköping University, obtained in 2005.