Maggie Smart is the Director of Data and Analysis at UCAS, bringing over 30 years of experience in data analysis across various sectors, including higher education and retail. They have held significant positions, such as Principal Analyst at the Office for Students and the Higher Education Funding Council for England, leading advanced quantitative research to inform policy. Maggie is also a highly skilled programmer in SAS and Python, utilizing their expertise to enhance decision-making and support student recruitment and equality of opportunity in education. Their academic foundation in Applied Statistics was earned at the University of Reading.
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