Laurence Weissenburger

Laurence Weissenburger has extensive experience in marketing, currently serving as Responsable Marketing Stratégique at UCPA since May 2008, where responsibilities include brand development strategies, customer knowledge analysis, product strategy, and direct management of a team. Prior roles include Chef de Marché and Chef de Produit Senior at Unilever, where Laurence contributed to product management and innovation. Early career highlights include positions at Lactalis and Président. Laurence holds a Master's degree in Marketing Management from EDHEC Business School, obtained in 1997, and is active in academia and industry discussions through participation in conferences and publications.