Mickael Gouygou

Mickael Gouygou has extensive experience in digital marketing and business development across various organizations. Currently, as Responsable Marketing Digital at UCPA since October 2013, Mickael has been involved in the development and implementation of online relational marketing plans, digital transformation projects, and innovation labs focused on customer experiences. Prior roles include Business Development Manager at MSinnovations, where strategic commercial and marketing initiatives were executed, and Responsable Développement Multi-canal at Digitick Group, where growth opportunities and multi-channel sales strategies were developed. Additional experience includes leading sales promotions and partnerships at Groupe Fnac and product management for sporting events. Mickael holds an MBA in E-commerce/E-marketing from Devinci Executive Education and a degree from SKEMA Business School.