Amanda Docherty is an experienced communications professional with a strong focus on football. Currently serving as Programme Director at UEFA since January 2020, Amanda oversees the UEFA Strategic Communications Compact Course. In addition, Amanda has been a Director at Dial Square since March 2017, where the consultancy provides expert communications services to various clients, including prestigious football organizations such as Manchester City and UEFA. Previous roles include Communications Director at The Football Association (February 2016 - February 2017) and a Director at Dial Square from February 2012 to May 2016, working with notable clients like BT Sport and West Ham United. Amanda's career also features a significant tenure as Head of Communications at Arsenal F.C. from November 1996 to September 2010, where key contributions included reputation management and involvement in the £400m relocation project from Highbury to Emirates Stadium. Amanda holds a Master of Business Administration (MBA) from Hult Ashridge Executive Education, earned between 2017 and 2019.
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