Bettina Eichhammer is a seasoned communications professional with extensive experience in public relations, corporate communications, and journalism. As the Founder and Owner of The Department ...it´s all about communications! since November 2010, Bettina has established a successful agency focused on corporate success through effective communication strategies. Currently serving as Venue Media Manager for UEFA since July 2023, Bettina oversees commercial and media operations during assigned matches. Additionally, Bettina holds a role as a Lecturer at FOM Hochschule für Oekonomie & Management and works as a Researcher at Bayerischer Rundfunk. Past positions include Head of Corporate Communication at Dörr Group and Interim Head of Communication for FIA Formula 3 European Championship. Bettina holds a Bachelor’s degree in Mass Communications and Economics from Ludwig-Maximilians-Universität München.
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