Helen Croft is an accomplished sports and strategy development professional with over 30 years of experience in the football industry. Currently serving as UEFA Grass Roots Mentor and Strategic Development Partner at UEFA, Helen is dedicated to fostering relationships with National Associations to enhance grassroots football opportunities. In addition, Helen leads strategic projects at British Cycling and operates as Managing Director at Moral Compass Consulting, specializing in empowering sports organizations. Previous roles include significant positions at the Football Association and the Football Association of Wales, where Helen played a key role in developing national strategies for grassroots and women's football. Helen holds a degree from the University of Bradford.
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