Igor Masnjak is a seasoned professional with extensive experience in business development and digital media analytics, currently serving as a Senior Business Development Manager at UEFA Marketing since June 2010. Masnjak leads research and monitoring programs, manages research teams, and evaluates strategic opportunities for innovative products and services. Previously, as Marketing & Research Manager at UEFA Media Technologies, Masnjak implemented a unified digital media analytics program and handled strategic projects in digital media rights and B2B services. Early career roles included Creative Director at Bell & Bandack, where project leadership and branding were emphasized, as well as key positions focused on digital transformation in media and publishing. Masnjak holds advanced education credentials from institutions including IMD and IESE Business School, specializing in media, digital strategies, and design.
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