Keith Kennedy is a seasoned professional in sports officiating and data management, currently serving as Uefa VDC at UEFA since July 2023, where responsibilities include capturing live in-game updates for club and national competitions. In addition, Keith has been a Data Culture Manager at NatWest Group since August 2021 and has extensive experience as an Elite Match Official for the Irish Football Association since November 2005, with over 60 international appointments for FIFA and UEFA. Previous roles include serving as an International FIFA Referee for both FIFA and the Saudi Pro League from January 2017 to December 2021, and as a UEFA Match Official from January 2014 to December 2021. Keith also held various banking roles at Ulster Bank from September 2007 to May 2020.
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