Laura O'Connor has extensive experience in demographic management, data analysis, and real estate consultancy within the sports and property sectors. As Demographic Manager for FIFA World Cup Qatar 2022, Laura assessed emerging issues and developed strategic content for decision making. Previously, as Senior Manager at the Supreme Committee for Delivery & Legacy, Laura led demographic research and analysis for tournament visitor forecasts, contributing to infrastructure investment and operational planning. Other roles include Senior Consultant at Knight Frank Middle East, where Laura evaluated real estate assets in Qatar and Bahrain, and Surveyor at Allsop LLP, focusing on loan security valuations. Laura currently serves as Strategic Research Expert at UEFA and holds a Master of Science in Real Estate Appraisal from the University of Reading and an MA in Geography from the University of Oxford.
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