Louise Smith

Louise Smith is a Sponsorship Coordinator at UEFA, where responsibilities include managing accounts for major brands such as Heineken, Hublot, Just Eat Takeaway, and PepsiCo within UEFA Women’s football, ensuring the successful delivery of contractual rights and collaborating on activations and campaigns since June 2018. Prior experience includes roles as a Commercial Operations Assistant and Intern at Eco Traveller, where duties involved organizing a tourism and gastronomy exhibition, as well as previous experience as a Sports Executive Analyst at Focus Media Communications, contributing to projects like the 2014 FIFA World Cup and UEFA EURO Championship publications. Louise holds a Master of Advanced Studies in Sports Administration and Technology from AISTS and a Bachelor of Arts in Geography from King's College London.