Manuel Ruess

National Associations Strategic Development Specialist at UEFA

Manuel Ruess has a diverse work experience in the sports industry. Manuel started their career at Messe Friedrichshafen as a Project Management Intern. Manuel then moved on to Homburg & Partner as a Management Consulting Intern. After that, they worked at SPORT+MARKT as a Project Management and Market Research Intern. Manuel later joined the University of Mannheim, where they served as a Student Research and Teaching Assistant twice, first from 2009 to 2010 and then from 2011 to 2012.

In 2012, Manuel joined Repucom as a Manager Client Service. Manuel managed media research and consulting projects for major international federations, sponsors, and sports marketing agencies. Manuel was responsible for research conception, project coordination, data analysis, and client reporting. Manuel worked with various rightsholders and sponsors across multiple sports. Manuel remained at Repucom until 2014.

From 2014 onwards, Manuel has been associated with UEFA, initially as a Marketing & Research Assistant. Manuel developed and implemented UEFA GROW, a business development program, and supported national associations in marketing projects. Manuel also coordinated the European Qualifiers Marketing Support Program and worked on educational programs. In 2015 and 2016, they took on voluntary roles as Venue Services and Sponsorship Manager for the UEFA Champions League and Venue Marketing Support for UEFA EURO 2016.

In 2017, Manuel became a National Associations Strategic Development Coordinator at UEFA, supporting member associations in their strategic planning and brand development. Manuel later became the National Associations Strategic Development Specialist, where they led and managed strategic development projects and provided consultation to national associations. Manuel also managed a team and facilitated knowledge-sharing between associations and UEFA departments.

In 2021, Manuel took on an additional role as UEFA EURO 2020 Venue Marketing Operations Manager on a voluntary basis. In this role, they managed marketing rights for commercial partners in Munich. Alongside their various roles at UEFA, Manuel has been actively involved in supporting major football events and festivals.

Manuel Ruess has a diverse education history spanning several institutions and fields:

- From 2020 to 2021, Manuel studied at the University of Lausanne (UNIL) and earned a Certificate of Advanced Studies in Football Management. This program focused on football management.

- Between 2009 and 2012, Manuel attended the University of Mannheim, where they pursued a Mannheim Master in Management (M. Sc.) degree. Their field of study was Business Administration and Management, with a general focus.

- In 2010 and 2011, Manuel participated in a study abroad program at QUT (Queensland University of Technology). Manuel obtained a University Study Abroad Certificate, specializing in International Marketing.

- Manuel's undergraduate studies occurred from 2006 to 2009 at the University of Mannheim, where they obtained a Bachelor of Science in Business Administration and Management (B. Sc.).

- Prior to their degree at the University of Mannheim, Manuel completed a University Study Abroad Certificate at Drexel University in 2008. Manuel focused on Marketing and Sports Marketing.

- Manuel's educational journey began at Graf-Zeppelin-Gymnasium Friedrichshafen, where they obtained an Abitur (School Graduation Certificate) in 2005.

Based solely on the provided information, these details provide an overview of Manuel Ruess's education history, indicating their pursuit of studies in football management, business administration, marketing, and international marketing.

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