Peter Dennis

Peter Dennis is a seasoned professional in licensing and project management, currently serving as Senior Licensing Manager at UEFA since March 2015. Responsibilities include managing UEFA Club Competitions and National Team licensing programmes, as well as overseeing the eEURO2020 and eEURO2021 tournaments, which attracted over 30 million viewers. Prior to this role, Peter held the position of Promotions and Licensing Coordinator at UEFA, managing the award-winning UEFA Euro 2016 Train Trophy Tour that engaged over 100,000 visitors across 25 cities in France. Peter's earlier career includes serving as International Sales Manager at Proludic SAS, where management of a network of subsidiaries and distributors took priority, and as National Sales Manager at Proludic Ltd, overseeing a team of area managers. Educational achievements comprise a Postgraduate Diploma in Management from Loughborough University and a BA Hons in Leisure Marketing from Bournemouth University.