Sandra Harik

Sandra Harik is a seasoned professional in sports event management and relations, currently serving as the Host Country Relations & Event Promotion Manager at UEFA since February 2019, where responsibilities include developing engagement strategies with Host Countries and fostering stakeholder relationships for football events. Previously, Sandra held the position of Event Strategy & Delivery Lead at the International Hockey Federation from July 2012 to January 2018, where the focus was on managing event delivery, sponsor relations, and enhancing fan experiences. Other notable experiences include event roles at Rio 2016, the Fédération Française de Hockey, and Havas Sports & Entertainment. Sandra possesses strong organizational and project management skills, a proactive approach to problem-solving, and a deep understanding of the intricate dynamics of sports management and event organization, alongside an educational background in sport administration and international business.