Erica Guerra

Erica Guerra has extensive experience in growth marketing, most recently serving as the Director of Growth Marketing at UFO Performance Marketing since July 2024. Prior to this role, Erica held multiple leadership positions at BAREFOOT from February 2013 to July 2024, including Group Director and Director of Marketing Science, where responsibilities included managing teams, overseeing SEO and analytics campaigns, and collaborating on website migration strategies. Erica has a strong background in data-driven marketing, having developed and presented comprehensive reports to leadership, implemented measurement programs, and optimized marketing strategies across various channels. Previous roles at POSSIBLE and Rosetta further enhanced Erica's expertise in performance marketing and client communication. Erica holds a Bachelor of Business Administration in Marketing from the University of Cincinnati.