Muhammad Atif Bashir Malik

Regional Director Retail Sales LHR at Ufone 4G

Muhammad Atif Bashir Malik has extensive work experience in the telecommunications industry. Muhammad Atif started their career in 2008 at CMPak, Pakistan, where they held the role of Regional Sales Coordinator. In this role, they were responsible for maintaining relations with different departments, analyzing target achievement, and preparing regional reports. Muhammad Atif later became an Area Sales Manager, overseeing the sales routes and managing the mobile finance business in their assigned territory.

In 2014, Muhammad Atif Bashir Malik joined Telenor Pakistan as an Area Sales Head. Muhammad Atif was responsible for the operations of the Franchise Sales & Distribution team. Additionally, they held the positions of Assistant Manager Sales & Distribution and Manager Sales and Distributions Lahore, where they focused on channel expansion, performance analysis, profitability management, trade marketing, and franchise management.

In 2020, they briefly worked as an Assistant Manager Sales and Distributions at Telenor before joining Ufone 4G in 2022 as the Regional Director of Retail Sales in Lahore. Overall, Muhammad Atif Bashir Malik has gained extensive experience in sales, distribution, and franchise management within the telecommunications industry.

Muhammad Atif Bashir Malik completed a Bachelor of Commerce (BCom) in Accounting and Finance from the University of Sindh in 2008. Muhammad Atif also attended Govt Science College Malir Cantt and obtained a degree in ICS, as well as matriculated from IYS. Additionally, they attended the Top Gun Academy Modern Sales program at the Lahore University of Management Sciences. Muhammad Atif has obtained certifications in Analyzing Big Data with Hive, Business Analytics: Data Reduction Techniques Using Excel and R, Strategic Negotiation, and UX Foundations: Research from Lynda.com. In 2015, they received an Extended Management certificate from the LUMS Entrepreneurial Society.

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Timeline

  • Regional Director Retail Sales LHR

    November, 2022 - present

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