Rita Tolbert

Rita Tolbert is an accomplished marketing professional with extensive experience at UnitedHealth Group since October 2006, where Rita currently serves as Director of Multicultural Marketing. In this role, Rita develops and manages in-culture multimedia marketing strategies, executing grassroots marketing plans targeting diverse segments such as Hispanic, African American, and Asian American communities. Previously, Rita held various leadership positions at UnitedHealth Group, including Director of Product Operations and Director of Product Management for Hospital Indemnity Plans and Multicultural Marketing, where Rita focused on driving growth and improving ROI. Prior experience includes serving as Marketing Services Director at ReMark International, specializing in direct mail marketing for life insurance products, and Account Manager at IWCO Direct, where Rita provided relationship management to prestigious clients. Rita holds a degree from Western Illinois University.